I publish 5 pieces of content per week across multiple platforms. It takes me about 3 hours total. A year ago, the same output would have taken 15+ hours. The difference isn't talent or hustle — it's a system.
The Pipeline
Step 1: Capture (15 min/day). I use a running note where I dump ideas, observations, and interesting things I encounter. No editing, no filtering. Just capture.
Step 2: Select (Monday, 30 min). Once a week, I review the capture list and pick 5 ideas that pass the "would I tell a friend about this?" test.
Step 3: Draft (Tuesday, 90 min). I use Claude to expand each idea into a first draft. My prompt template includes my voice guidelines, target audience, and preferred structure.
Step 4: Edit (Wednesday, 45 min). I rewrite the opening and closing of each piece by hand. The middle gets light editing. The human touch matters most at the edges.
Step 5: Distribute (Thursday, 15 min). Scheduled publishing across platforms using Buffer. Each piece gets a platform-native hook.
Key Takeaways
- 1Separate capture from creation — accumulate ideas daily, produce weekly
- 2Use AI for drafting, not for voice — the edges need human touch
- 3Batch similar tasks together, don't context-switch between creating and editing
