The AI discourse is obsessed with capability. Can it write code? Can it design? Can it analyze data? But capability is table stakes. Everyone has access to the same models.
The real question is: what do you point it at?
Taste as a Business Strategy
Taste is the ability to discern what matters from what doesn't. It's knowing which problem to solve, which audience to serve, which feature to build, which content to create.
As AI makes execution cheaper, taste becomes the scarce resource. The person who knows what's worth building will always outperform the person who can build anything but doesn't know what matters.
This applies to every domain: content, products, businesses, investments. The edge isn't in the tool. It's in the judgment directing the tool.
Key Takeaways
- 1AI commoditizes execution — taste and judgment are the remaining moats
- 2Focus on developing your ability to identify what matters
- 3The best AI users aren't the most technical — they're the most discerning
